Hélia Gonçalves Pereira

发布者：刘芸鹭发布时间：2021-06-11 浏览数：

Hélia Gonçalves Pereira

市场营销、经营与管理系

助理教授

联系电话：217650479 (Ext. 220746)

电子邮箱：helia.pereira@iscte-iul.pt

个人简介：Ciência-IUL

教授简介：

Hélia Gonçalves Pereira现任里斯本大学学院（ISCTE University Institute of Lisbon）市场营销、经营与管理系助理教授，开设了酒店与旅游研究方法、营销管理与计划、国际旅游管理、媒体策略与组织发展等课程。

研究领域：

旅游营销；数字营销；消费者行为

学术背景：

2009年，获得里斯本大学学院（ISCTE University Institute of Lisbon）管理学博士学位。

2003年，获得里斯本大学学院（ISCTE University Institute of Lisbon）企业管理学硕士学位。

1998年，获得里斯本大学学院（ISCTE University Institute of Lisbon）企业管理学士后学位。

1995年，获得新里斯本大学（Universidade NOVA de Lisboa）商学院经济学学士学位。

1995年，获得原里斯本技术大学（UTL）高级经济管理学院欧洲研究学士后学位。

职业经历：

曾在普华永道会计师事务所（Price Waterhouse and Coopers）担任高级顾问。2006-2008年，在葡萄牙卢索佛纳大学（Lusofona University）担任教职。2012年加入市场营销未来趋势实验室（Marketing FutureCast Lab），担任科学委员会协调员。2012-2014年，在巴西Getúlio Vargas University担任教职。

研究成果（截止2021年5月）：

发表期刊论文8篇：

1	Pereira, H., Salgueiro, M. F. & Rita, P. (2017). Online determinants of e-customer satisfaction: application to website purchases in tourism. Service Business. 11 (2), 375-403 - Times Cited Web of Science®: 9 - Times Cited Scopus: 13
2	Pereira, H. G., Cardoso, M. & Dionísio, P. (2017). The determinants of website purchases: the role of e- customer loyalty and word-of-mouth. International Journal of Electronic Marketing and Retailing. 8 (2), 136- 156
3	Pereira, H., Salgueiro, M. F. & Rita, P. (2016). Online purchase determinants of loyalty: the mediating effect of satisfaction in tourism. Journal of Retailing and Consumer Services. 30, 279-291 - Times Cited Web of Science®: 17 - Times Cited Scopus: 16
4	Pereira, H. G., Carvalho, A. & Portela, S. L. (2015). The managerial and economic effects of celebrity endorsement on consumer purchasing intentions. International Journal of Latest Trends in Finance and Economics Sciences. 5 (2), 898-909
5	Pereira, H., Salgueiro, M. F. & Mateus, I. (2014). Say yes to Facebook and get your customers involved! Relationships in a world of social networks. Business Horizons. 57 (6), 695-702 - Times Cited Web of Science®: 21 - Times Cited Scopus: 28
6	Dionísio, P., Leal, C., Pereira, H. & Salgueiro, M. F. (2013). Piracy among undergraduate and graduate students: influences on unauthorized book copies. Journal of Marketing Education. 35 (2), 191-200 - Times Cited Scopus: 7
7	Miranda, N., Raminhos, R., Pereira, H. & Trigo, V. (2013). Video for Travel - an effective solution for applying video in the tourism domain. International Journal of Innovations in Business. 2 (2)
8	Pereira, H., Costa, I. & Patuleia, M. (2012). O Marketing Turístico Sustentável orientado para as Comunidades Locais: o Polo de Desenvolvimento Turístico da Serra da Estrela. Revista Turismo e Desenvolvimento. 17/18, 695-706

出版书籍2本：

1	Dionísio, J., Pereira, H. & Cardoso, M. (2012). Comportamentos de procura de informação e compra online. Lisboa, Portugal. Confederação do Comércio e Serviços de Portugal.
2	Moutinho, L., Dionísio, J., Rodrigues, J. & Pereira, H. (2012). Marketing Trends - Antecipar o futuro para inspirar o presente. Lisboa, Portugal. Bnomics.

来源：https://ciencia.iscte-iul.pt/authors/helia-goncalves-pereira/cv

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