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Hélia Gonçalves Pereira

发布者:刘芸鹭   发布时间:2021-06-11   浏览数:


Hélia Gonçalves Pereira

市场营销、经营与管理系

助理教授

联系电话:217650479 (Ext. 220746)

电子邮箱:helia.pereira@iscte-iul.pt

个人简介:Ciência-IUL


教授简介:

Hélia Gonçalves Pereira现任里斯本大学学院(ISCTE University Institute of Lisbon)市场营销、经营与管理系助理教授,开设了酒店与旅游研究方法、营销管理与计划、国际旅游管理、媒体策略与组织发展等课程。


研究领域:

旅游营销;数字营销;消费者行为


学术背景:

2009年,获得里斯本大学学院(ISCTE University Institute of Lisbon)管理学博士学位。

2003年,获得里斯本大学学院(ISCTE University Institute of Lisbon)企业管理学硕士学位。

1998年,获得里斯本大学学院(ISCTE University Institute of Lisbon)企业管理学士后学位。

1995年,获得新里斯本大学(Universidade NOVA de Lisboa)商学院经济学学士学位。

1995年,获得原里斯本技术大学(UTL)高级经济管理学院欧洲研究学士后学位。


职业经历:

曾在普华永道会计师事务所(Price Waterhouse and Coopers)担任高级顾问。2006-2008年,在葡萄牙卢索佛纳大学(Lusofona University)担任教职。2012年加入市场营销未来趋势实验室(Marketing FutureCast Lab),担任科学委员会协调员。2012-2014年,在巴西Getúlio Vargas University担任教职。


研究成果(截止20215月):

发表期刊论文8篇:

1

Pereira, H., Salgueiro, M. F. & Rita, P. (2017). Online determinants of e-customer satisfaction: application to website purchases in tourism. Service Business. 11 (2), 375-403

- Times Cited Web of Science®: 9 - Times Cited Scopus: 13

2

Pereira, H. G., Cardoso, M. & Dionísio, P. (2017). The determinants of website purchases: the role of e- customer loyalty and word-of-mouth. International Journal of Electronic Marketing and Retailing. 8 (2), 136- 156

3

Pereira, H., Salgueiro, M. F. & Rita, P. (2016). Online purchase determinants of loyalty: the mediating effect of satisfaction in tourism. Journal of Retailing and Consumer Services. 30, 279-291

- Times Cited Web of Science®: 17 - Times Cited Scopus: 16

4

Pereira, H. G., Carvalho, A. & Portela, S. L. (2015). The managerial and economic effects of celebrity endorsement on consumer purchasing intentions. International Journal of Latest Trends in Finance and Economics Sciences. 5 (2), 898-909

5

Pereira, H., Salgueiro, M. F. & Mateus, I. (2014). Say yes to Facebook and get your customers involved! Relationships in a world of social networks. Business Horizons. 57 (6), 695-702

- Times Cited Web of Science®: 21 - Times Cited Scopus: 28

6

Dionísio, P., Leal, C., Pereira, H. & Salgueiro, M. F. (2013). Piracy among undergraduate and graduate students:

influences on unauthorized book copies. Journal of Marketing Education. 35 (2), 191-200 - Times Cited Scopus: 7

7

Miranda, N., Raminhos, R., Pereira, H. & Trigo, V. (2013). Video for Travel - an effective solution for applying video in the tourism domain. International Journal of Innovations in Business. 2 (2)

8

Pereira, H., Costa, I. & Patuleia, M. (2012). O Marketing Turístico Sustentável orientado para as Comunidades Locais: o Polo de Desenvolvimento Turístico da Serra da Estrela. Revista Turismo e Desenvolvimento. 17/18, 695-706

出版书籍2本:

1

Dionísio, J., Pereira, H. & Cardoso, M. (2012). Comportamentos de procura de informação e compra online. Lisboa, Portugal. Confederação do Comércio e Serviços de Portugal.

2

Moutinho, L., Dionísio, J., Rodrigues, J. & Pereira, H. (2012). Marketing Trends - Antecipar o futuro para inspirar o presente. Lisboa, Portugal. Bnomics.


来源:https://ciencia.iscte-iul.pt/authors/helia-goncalves-pereira/cv